| Marketing Research - Quantative Track |
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Marketing Research is the collection and analysis of data and dissemination of the results to improve marketing decision making. This Master's programme trains you to provide implementation needed by marketing management in the complex environments in which they make their decision. More and more, marketing research takes an prominent place in many business. Can we launch a new product? Is there a markt for it? Should we revise our prices or communication strategy to fend off a new competition? These types of marketing decisions should not be based on intuition but on sound research. The Master in Marketing Research provides insides into a range of methods to analyse customer behaviour and reactions to marketing mix changes. This and more information can be found on the website of Tilburg University.
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