| About MIcompany |
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MIcompany is a specialised commercial analytics agency that helps companies deal with two key challenges. What makes MIcompany unique? Do you want to find out more about MIcompany? Please visit http://www.micompany.nl Description of presentation In MIcompany's presentation two messages wil come across: Case description: During the case, we will start you off with the MIcompany Discovery Quiz. In this quiz we will test both the analytical skills and understanding of value creation of our participants. The quiz will give you an impression of the profound impact that customer analyses can have on the strategy of large companies. After the quiz you are invited the step into the shoes of a real analyst. The imaginary social media organization "PictureBook" wants to generate more value by using a a different approach to welcome new customers. Can you discover new growth opportunities and translate them into a powerful advice? This case is, as always, based on different actual client assignments, to give you an idea of the world of marketing and strategy in which MIcompany operates.
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