MIcompany is a specialised commercial analytics agency that helps companies deal with two key challenges.

Firstly, MIcompany helps to discover growth opportunities based on granular analysis of customer data. For this we build a granular customer view based on an integrated set of customer data. We apply our standardized discovery diagnostics, and help our clients moving these opportunities to commercial initiatives.
Secondly, MIcompany helps to build an in-house capability to leverage ‘analytics' in the business. We help our customers with recruitment and development of their analytical talent, build analytical tools that facilitate easy replication of smart analysis, and provide specialised support.

MIcompany's mission is to deliver sustainable growth through analytics. A mission that is realized through our two service lines: Discovery and Your Analytics.

‘One of the leading intelligence firms in Europe' - American market study

What makes MIcompany unique?

Powerful analytical team: 30% growth each year! Is this the most exciting ride in the Netherlands?

Keep our promise alive: We have had a 100% loyalty rate over the last five years from more than 25 young hires! Who can beat that?

Keep our team young: 90% of our employees are under 30 and work for senior management in the Netherlands. Age doesn't matter!

Have fun with us: work in our informal office environment and experience our quarterly (sometimes international) trips.

Educational program: MIacademy is our training institute that grows junior and senior talent from MIcompany and our MIacademy partners.

Do you want to find out more about MIcompany? Please visit http://www.micompany.nl

Description of presentation

In MIcompany's presentation two messages wil come across:

• Consumer analytics is the place to be - for investors, companies and talent with ambition. To give you an idea of what this means the Google Chief Strategy Officer recently stated the following: "prepare yourself for a future where the sexiest job on earth is statistician"

• MIcompany plays a broad role in helping companies to grow through applying consumer analytics

Case description:
Discovery of growth through Analytics

During the case, we will start you off with the MIcompany Discovery Quiz. In this quiz we will test both the analytical skills and understanding of value creation of our participants. The quiz will give you an impression of the profound impact that customer analyses can have on the strategy of large companies. After the quiz you are invited the step into the shoes of a real analyst. The imaginary social media organization "PictureBook" wants to generate more value by using a a different approach to welcome new customers. Can you discover new growth opportunities and translate them into a powerful advice? This case is, as always, based on different actual client assignments, to give you an idea of the world of marketing and strategy in which MIcompany operates.